Learn how top candidates are using personalized messaging to win on election dayGet Started
So, you create a campaign that touches on all of your candidate's talking points, hoping that at least one resonates with your voter.
The problem with the above scenario is that you are guessing what is important to each voter. By sending a barrage of talking points, you create too much noise while wasting valuable campaign dollars. In an ideal world, you would tailor your messaging to only the topics that are important to each voter.
By knowing what is important to each voter, you can create highly personalized marketing campaigns that reach the voter on the channels they are most likely to frequent.
See the below video to learn more about our approach.
Successful political campaigns utilize data more than ever to personalize messaging to connect with voters.
Live video is exploding in popularity. Is it right for political candidates?