Musings on local and national politics as well as the latest strategies and tactics within print and digital marketing.
Successful political campaigns utilize data more than ever to personalize messaging to connect with voters.
Live video is exploding in popularity. Is it right for political candidates?
You're a new political candidate and you want to build an audience. But how do you do it if you're unknown?
The Obama victories in 2008 and 2012 represent a case study in the power of having an effective multi - channel personalized marketing strategy.
Microsites are an ideal way to direct targeted traffic to personalized content. We'll cover best practices for setting up microsites as well as link to a few examples of successfully implemented microsites.
We dive into the latest industry research on how leading companies are using Instagram to drive brand engagement
What’s the average email open rate? Marketers have been asking this and other metrics-related questions for 20 years. And as people keep plotting marketing program improvement, benchmarking your brand’s performance is only becoming more crucial.